The Zweig Marketing Letter ROAD TO RESOLuTION Interview

Zweig Marketing Letter

“This article first appeared in The Zweig Marketing Letter (or The Zweig Letter) on June 6, 2011. www.zweigwhite.com

LiMa Solutions (short for “litigation management”) specializes in alternative dispute resolution and neutral claim management for the A/E/P and environmental industry. The new company started with blank slate marketing-wise, but developed and designed the logo, tag line, and web site, with the web site intended to be “a reference tool for the industry as well as describing our process,” says Michael Ruetz, business development manager with liMa.

liMa’s founders’ unique skill sets have enabled them to develop what they call a value engineered-alternative dispute resolution (VE-Adr) mediation process. This new paradigm creates an accelerated, cost-effective and fair environment for settlement, ruetz says. liMa can help in this process through proven project management tools utilizing the latest communication technologies, keeping all stakeholders current with events and issues in real time.

“We kicked off the web site with an e-mail blast, press release, and an old-fashioned road trip we affectionately called ‘The road to resolution’ tour.” The group (Ed Martinet, president, Paul Viau, vice president, and ruetz) hit the road the end of April, to speak at industry conferences and seminars in an attempt to get the word out at gatherings in places such as the U.S. legal Support offices in Florida and California. “We met face to face with the industry’s leading mediators, judges, and lawyers, explaining our new approach. our strategy was to have the web site and our VE-Adr presentation up and functioning prior to the West Coast Casualty Construction defect Seminar,” a widely attended industry event, ruetz says.

“We have a very rick righi of righi Hernandez law Firm being specialized market, and interviewed by Michael ruetz. that’s the best attended seminar in our industry, with over 1,500 participants this year.” This strategy was well received and successfully created a buzz about liMa Solutions, ruetz says. “during the course of the event, the liMa staff was able to give personal VE-Adr presentations utilizing their iPads,” he says. liMa also hired a videographer to record conversations with attendees and a seminar that founder Ed Martinet moderated. “These video clips will be posted over time on our web and Facebook sites. This is going to keep the buzz going!”

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